Studio Product Campaign: Behind The Set
Our newest campaign concentrates around our distinct tableware collections, Hadron light and most recently our bild x concept design for Loewe.
Initiated and directed by Bodo Sperlein, set designer Lisa Jahovic brings an element of playful absurdity to the scene by allowing our products to interact in a vigorous environment. The palette is inspired by Matisse with rich Autumnal tones of greens with clay hues and raw textures. The photoshoot took place at the Lock Studios, East London.
Fittingly, the props are organic sculptural forms incorporating an eclectic set of tableware and interior settings in a partly obscure moments. Jahovic also makes sure to bring a component of movement to the shoot, expressed through the use of taxidermy.
Photographer Thomas Baker has worked with multiple prestigious clients, including Adidas and the Saatchi Gallery. His forceful and strong compositions emphasises the sculptural elements of our objects.
The outcome of the narrative can be seen on Bodo Sperlein's web store and media channels. In the meantime, you can enjoy a glimpses of behind the scenes of the campaign.