PRODUCT LAUNCH: LOEWE BILD 4
Loewe and Bodo Sperlein introduce the bild 4 OLED, a stunning new addition to the Loewe television collection. With a refined, minimal aesthetic, the bild 4 sets a new standard for accessible luxury in television design, seamlessly blending cutting-edge technology with exceptional craftsmanship.
The bild 4 OLED, featuring a sleek 55” display, reimagines the concept of a "one-box" television. Boasting Loewe’s signature ultra-slim 4.9mm profile, it integrates a high-performance sound bar and a simple, intuitive operating system for effortless use. The television's black table stand, framed in a sophisticated matte graphite finish, highlights its elegant, lightweight design, ensuring the bild 4 is as visually striking as it is technically advanced.
To showcase the versatility of the bild 4, Loewe collaborated with Studio Small, photographer Thomas Baker, and set designer Lisa Jahovic on the "POP TV" campaign. Drawing inspiration from the vibrant colour palettes of David Hockney and Wayne Thiebaud’s playful cakes, the campaign brings the television to life in a dynamic and whimsical setting, elevating the aesthetic experience of modern living.
The bild 4 OLED epitomises Loewe's commitment to state-of-the-art technology, luxury design, and a timeless visual identity. A true masterpiece that seamlessly integrates into any space, it’s where high-end craftsmanship meets innovation.
