BTS: STUDIO CAMPAIGN

Our latest campaign celebrates the artistry of our unique tableware collections, including the Hadron Light and the recently launched BILD x concept design for Loewe.

Conceived and directed by Bodo Sperlein, the campaign is brought to life through the imaginative direction of set designer Lisa Jahovic. Known for her playful approach to design, Jahovic introduces an element of unexpected creativity, allowing our pieces to come alive in a dynamic, almost surreal environment. The rich palette is inspired by the timeless hues of Matisse, blending deep autumn greens, earthy clay tones, and raw textures for a harmonious yet bold aesthetic.

Shot at the renowned Lock Studios in East London, the campaign showcases organic sculptural forms, mixing eclectic tableware with sophisticated interior settings. The compositions are intentionally abstract, inviting viewers to immerse themselves in the narrative. Adding a touch of intrigue, Jahovic integrates subtle movement into the scene, incorporating taxidermy elements to elevate the visual storytelling.

Capturing the essence of this creative vision is photographer Thomas Baker, whose strong, sculptural compositions have graced campaigns for leading brands like Adidas and the Saatchi Gallery. His powerful imagery beautifully highlights the form and texture of our pieces, enhancing the artistic narrative.

 
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PRODUCT LAUNCH: LOEWE BILD 4