Loewe: IFA 2018

Loewe: IFA 2018

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Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

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IFA Berlin is one of the world's leading technology trade fairs: an annual platform for showcasing international innovation and a marketplace for new products and concepts.

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Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

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Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

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Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

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The stand was supported by Caparol Paint, which elegantly sets the scene for the bild 5 Colour Code and illustrates how the television can become a design object that compliments an interior. Special thanks also goes to Classicon and Freistil Rolf Benz for the ambient lighting and welcoming sofas.

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Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein