Loewe: IFA 2018

Loewe: IFA 2018

IFA 2018 saw the unveiling of the bild 5 Colour Code, our reimagining of the classic wooden frame in three distinctive colours.

To emphasise this Bauhuas-inspired palette, Bodo provided art direction for the Loewe stand. The homely atmosphere was created by comfortable seating, soft furnishings, and splashes of the selected colours.

Photography: Andreas Bohlender. 

block_2__text

IFA Berlin is one of the world's leading technology trade fairs: an annual platform for showcasing international innovation and a marketplace for new products and concepts.

block_3__slideshow_img__1

Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

block_3__slideshow_img__2

Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

block_4__text

The stand was supported by Caparol Paint, which elegantly sets the scene for the bild 5 Colour Code and illustrates how the television can become a design object that compliments an interior. Special thanks also goes to Classicon and Freistil Rolf Benz for the ambient lighting and welcoming sofas.

block_4__image

Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein

block_5__image

Loewe IFA 2018 Interior Concept, Art Direction and Brand Direction By Bodo Sperlein