ART MEETS TECHNOLOGY
Last week, Neue Werkstätten in Munich became the epicentre of design excellence as it hosted an exclusive showcase event spotlighting Loewe's latest collection. Partnering with AD Germany and the prestigious Sammlung Goetz, the evening seamlessly combined technology, art, and sophisticated design, providing guests with an immersive experience.
Neue Werkstätten, renowned for crafting bespoke interiors, frequently curates exhibitions at its Promenadeplatz showroom, highlighting cutting-edge trends in global interior design and furnishings. This recent event was no exception, presenting Loewe’s celebrated lineup: the bild 9, klang 9, and bild 5 series. These pieces exemplify Loewe's commitment to fusing pioneering technology with timeless aesthetics.
A highlight of the evening was an engaging design discussion featuring Bodo Sperlein, Loewe’s Creative Director, alongside AD Germany’s Editor-in-Chief, Oliver Jahn. The conversation was further enriched by insights from Dr. Cornelia Gockel, Director of Sammlung Goetz, Marina Woschni from Neue Werkstätten, and Loewe's CEO, Mark Hüsges. Their dialogue underscored the interplay between innovation, craftsmanship, and artistic vision.
The Sammlung Goetz collection, recognized for its extensive archive of over 5,000 contemporary art pieces spanning numerous genres, lent an avant-garde element to the showcase. As part of this collaboration, Loewe's sophisticated screens featured the work of Gerwald Rockenschaub, an artist known for his minimalist yet impactful approach. Rockenschaub's dynamic geometric visuals, designed to engage with art, design, and media, were perfectly aligned with Loewe's vision. His creations projected across Loewe’s screens brought a new dimension to the event, illustrating how technology and art can seamlessly merge to enhance everyday experiences.
This unique event at Neue Werkstätten underscored Loewe's dedication to innovation and luxury, solidifying its position as a leader in high-end, design-centric technology. Through collaborative events like these, Loewe continues to push boundaries, blending technological prowess with the artistry of contemporary design.