At the recent IFA event, we introduced our latest project in collaboration with luxury technology pioneer Loewe: the bild x. This groundbreaking concept redefines television design, leveraging OLED technology to push the boundaries of aesthetic and functional innovation.

OLED technology marks a pivotal moment in the evolution of visual media, akin to the game-changing debut of the flat-screen TV. By embracing OLED's ultra-thin, flexible capabilities, the bild x embodies a seamless fusion of art and engineering.

Drawing inspiration from the clean lines and modern principles of Bauhaus architecture, the bild x is more than just a television—it is a sculptural statement. Suspended within an elegant, slender metal frame and anchored by a refined circular marble base, the design transforms an entertainment device into a striking piece of interior art. This harmonious blend of innovative materials and meticulous design ensures that technical excellence is matched by visual sophistication.

As Dezeen noted: “Loewe unveils ultra-thin statement TV with a slender golden frame.” The bild x stands as an embodiment of Loewe’s commitment to both cutting-edge technology and timeless luxury design.

Explore how the bild x merges minimalist elegance with high-performance technology and redefines what a TV can be—a central piece of modern living spaces that captivates even when it’s powered off.