Concept stores have become something of a normality on our high streets today with global brands using them to launch specific new products and collections.
Despite the growing popularity of retail purchases being made at the push of a smartphone button whilst on the train or relaxing in bed, well known e-commerce stores such as Amazon recognise the importance of the physical retail experience.
Based on a specific theme, concept stores are a unique opportunity for a retailer to attune their content to their audience, providing more of a personal shopping experience. Like a museum will carefully consider the content of exhibitions, concept stores curate their content ensuring that each object, from food to electronics, specifically conveys the character of the store and its audience. Often enough concept stores will showcase products that are exclusive to that city, sometimes even for the entire country.
