Concept stores have become something of a normality on our high streets today with global brands using them to launch specific new products and collections.
Despite the growing popularity of retail purchases being made at the push of a smartphone button whilst on the train or relaxing in bed, well known e-commerce stores such as Amazon recognise the importance of the physical retail experience.
Based on a specific theme, concept stores are a unique opportunity for a retailer to attune their content to their audience, providing more of a personal shopping experience. Like a museum will carefully consider the content of exhibitions, concept stores curate their content ensuring that each object, from food to electronics, specifically conveys the character of the store and its audience. Often enough concept stores will showcase products that are exclusive to that city, sometimes even for the entire country.
A number of our tableware collections as well as the Hadron and Contour table are featured in Andreas Murkudis. Based in Berlin, Andreas Murkudis 'guides you through carefully selected collections for men and women’. Advocating for objects that are timeless in aesthetic and preferring quality over quantity, Andreas Murkudis presents traditional products that promote craftsmanship together with collections from emerging designers. By carefully hand picking every piece, since 2003 Andreas has curated a bespoke selection of honest and diverse products.
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With every object possessing its own unique narrative, concept stores allow for a product’s history and its maker’s story to be heard, a notion that becomes somewhat lost in large high street and department stores. With a considered and minimal interior there’s less room for distraction, allowing people to become more engaged in the items they are viewing, much like art pieces displayed in a gallery.
Here’s some stores to check out:
The Stores, Berlin
The Broken Arm, Paris
LN-CC, London
