Loewe: Wohnlich Campaign

As Creative Director, Bodo led the design and launch of the Bild 5, aiming to soften the traditionally masculine aesthetic of technology and appeal to a broader audience. The ‘Wohnlich’ campaign, shot at Alemanys 5 in Girona, Spain, introduced a warm, minimal aesthetic that set the Bild 5 apart from Loewe’s usual offerings. Collaborating with Studio Small, Bodo provided art direction to create a human-centred approach often lacking in home entertainment marketing, blending warmth and style with the product's design intent.