Loewe: Raum Campaign
Coinciding with IFA 2016, we created the Loewe Raum pop-up event in collaboration with Prop House, a Berlin-based events agency. Held on Unter den Linden, this week-long exhibition showcased Loewe’s cultural impact on German design, in partnership with Architectural Digest, Andreas Murkudis, and Blau magazine.
Bodo, working with Studio Small, also developed Raum as an online cultural platform to engage a younger luxury audience. The platform allowed Loewe to host content and foster conversations, shifting the brand's image from masculine tech to a more culturally driven home entertainment company.
Branding & Marketing
-
Digital media sets the stage with impactful visuals, online campaigns, and virtual presentations, connecting global audiences and building anticipation. It transforms the exhibition’s vision into a compelling narrative, ready to engage before visitors arrive.
-
Each product featured a dedicated information plaque, offering key details and seamlessly linking audiences to the respective brand’s website. This ensured a cohesive blend of storytelling and accessibility, enhancing audience engagement with the showcased designs.
