Loewe: Bild 4 Campaign

Bodo Sperlein's longstanding work with Loewe continued with the art direction of the Bild 4 campaign, designed to reflect the product’s mid-range position while showcasing Loewe's renowned quality. To bring this vision to life, Bodo introduced stylist and art director Lisa Jahovic and photographer Thomas Baker. Drawing inspiration from the vibrant colour palettes of David Hockney and Wayne Thiebaud’s playful cakes, the campaign brings the television to life in a dynamic and whimsical setting, elevating the aesthetic experience of modern living.