STILL LIFE ON SCREEN

In September 2017, our work for Loewe will take centre stage at IFA Berlin, the prestigious international technology trade show. To mark this significant event, we have collaborated on an exclusive new campaign that embodies the essence of luxury and innovation. Partnering with Studio Small, renowned photographer Jake Curtis, acclaimed set designer Hana Al-Sayed, and expert videographer Ian Allardyce, we aim to showcase the exceptional quality of Loewe's OLED screens.

OLED technology's true strength lies in its unmatched contrast and clarity, achieved through deep, rich blacks. With this in mind, our creative vision centres on themes of highlights, reflections, shadows, and textures. Drawing inspiration from classical still-life paintings, the campaign images exude timeless elegance, featuring intricate arrangements of nostalgic florals, luminous feathers, crystal-clear objects, and vivid fruit.

The photoshoot was set against the captivating backdrop of The Aslan in East London, a Georgian masterpiece dating back to 1742. This historic location, with its unique architecture, provided the perfect canvas to capture the interplay of light and shadow that defines OLED’s superior display technology.

We are excited to unveil this campaign in September, where cutting-edge technology meets artistic expression. Until then, we invite you to enjoy an exclusive behind-the-scenes look at our creative process.