We would like to share a glimpse behind the scenes of our upcoming campaign for Loewe’s latest product launch. While we can’t reveal the product just yet, we invite you to explore the creative essence that shaped our campaign photoshoot.

At our design studio, we don’t just craft innovative products; we also deliver comprehensive creative direction, marketing strategies, and promotional guidance tailored to elevate brand identity and connect with new audiences.

For this campaign, we embraced the theme of ‘POP’—a vivid departure from the minimalist, masculine aesthetic typically associated with tech. Our vision was to infuse a sense of playful sophistication, leveraging dynamic compositions and an electric palette of bright, candy-like hues. This striking use of colour and movement breathes life into Loewe’s design, inviting a refreshing dialogue between elegance and fun.

The shoot was brought to life in collaboration with Studio Small at Lock Studios, East London. We were privileged to work with set designer Lisa Jahovic and photographer Tom Baker, whose expertise transformed our creative concept into an engaging visual narrative. Jahovic, known for her contributions to British GQ, The Gentleman’s Journal, The Gourmand, and Elle, brought an unparalleled energy to the set. Her eye for detail enriched the playful ambiance we envisioned.

Photographer Tom Baker, acclaimed for his refined still-life interior photography, added depth to the campaign with his experience working for prestigious clients such as the Saatchi Gallery, John Lewis, Boots, and Notonthehighstreet. His adept skill in capturing vibrant yet balanced compositions was integral to the project’s success.

Stay tuned as we prepare to unveil this exciting new chapter for Loewe, where luxury meets creativity in a bold new light.