THE LOEWE RAUM EVENT
As Creative Director, Bodo led the visionary concept behind Loewe Raum, a dynamic event and pop-up store that redefined the brand's image. This exclusive ten-day experience was staged in the heart of Berlin, within a historic, heritage-listed building on Unter den Linden. Transformed with precision and artistry alongside the production experts at Prop House, the space embodied innovation and luxury.
“A brand as forward-thinking as Loewe, with such a rich history, deserves an exceptional venue beyond conventional trade show environments,” noted Mark Husges, Executive Partner at Loewe.
Bodo curated a sophisticated blend of design elements to complement Loewe’s range of televisions. The space featured refined furniture pieces by Classicon and Modern XX, striking lighting by Bocci, intricate textiles by Nya Nordiska, and bespoke wallpaper from Rasch. Art adorned the walls with abstract compositions by Michael Wall and selected works from Thomas Fischer Gallery, enhancing the gallery-like atmosphere.
The Raum became more than a display—it was a hub of vibrant culture, hosting two exclusive evenings in partnership with Architectural Digest, Blau Magazine, and Andreas Murkudis. Guests enjoyed captivating live performances by Me and My Drummer and immersive DJ sets that lasted well into the night. Coinciding with IFA Berlin, this event merged the essence of an art exhibition and a living space, paying homage to Loewe’s storied heritage while confidently heralding its innovative future.
Special gratitude to: Prop House, Press Factory, Nya Nordiska, Andreas Murkudis, Classicon, Michael Wall, Thomas Fischer Gallery, Blau Magazine, Architectural Digest, Little Joy Berlin, Sarah Bernauer, Michael Donath, Katie Phillips, KPM, Bocci, Anna Urbauer, Anna Jill Lipertz Gallery, Me and My Drummer, Urban Industrial, Modern XX, Alpina, Joka, Mapei, Kaldewei, Rasch, Sofa Company, Dibbern, KPM, and Lladro.
