Tane: Launch At Neue Werkstatten
Tane
neue Werkstatten
Surrounded by the collection displayed on old silverware workbenches, Bodo gave a talk with editor Oliver Jahn. The event helped to enhance Tane’s position in the European marketplace, especially amongst the design community.
Despite the brand's prestige, until 2014 Tane had not exhibited in Europe in decades and needed an injection of modernity to bring it firmly into the 21st century. Bodo implemented a new creative direction, honouring the company’s history whilst strengthening their presence in the contemporary marketplace.
Taking inspiration from their archives, he designed a substantial range of silver heritage pieces and introduced the brand to a wider material palette, using porcelain, stone and wood as well as silver. Bodo also directed product launch events in Paris, Munich and London, gaining greater global exposure for Tane and reviving their position as a silverware specialist known for its bold designs and flawless quality.
