Loewe: Beauty Objectified Campaign

In collaboration with Studio Small, photographer Jake Curtis, and stylist Hana Al-Sayed, we created a global campaign for the launch of the Bild 9 television and Klang 9 speakers. The set design, inspired by line sculpture and constructivism, used light and shadow to highlight the collection's signature silhouette. By placing the products in a minimalist interior, the campaign emphasized Loewe's shift towards designs that function as art or furniture, softening the traditionally masculine aesthetic of electronics marketing. This approach builds on the 'warm minimalism' Bodo introduced to the Loewe brand language.