Tane: London Design Festival
London Design festival 2012
tane x bodo sperlein
During London's Design Festival in 2012, the prestigious Mallett Gallery on Dover Street provided a fitting venue for the exhibition of the Tane silverware collection. As a renowned antique dealer in London, originally established by a jeweller and silversmith, the gallery served as a poignant backdrop, seamlessly merging the realms of history and contemporary design. The exhibition garnered significant attention from esteemed publications such as the Financial Times' How to Spend It and the Daily Telegraph's Luxury, further enhancing Tane's reputation on an international scale.
London Design festival 2012
tane x bodo sperlein
During London's Design Festival in 2012, the prestigious Mallett Gallery on Dover Street provided a fitting venue for the exhibition of the Tane silverware collection. As a renowned antique dealer in London, originally established by a jeweller and silversmith, the gallery served as a poignant backdrop, seamlessly merging the realms of history and contemporary design. The exhibition garnered significant attention from esteemed publications such as the Financial Times' How to Spend It and the Daily Telegraph's Luxury, further enhancing Tane's reputation on an international scale.
Despite the brand's prestige, until 2014 Tane had not exhibited in Europe in decades and needed an injection of modernity to bring it firmly into the 21st century. Bodo implemented a new creative direction, honouring the company’s history whilst strengthening their presence in the contemporary marketplace.
Taking inspiration from their archives, he designed a substantial range of silver heritage pieces and introduced the brand to a wider material palette, using porcelain, stone and wood as well as silver. Bodo also directed product launch events in Paris, Munich and London, gaining greater global exposure for Tane and reviving their position as a silverware specialist known for its bold designs and flawless quality.
