In September 2017 our work for Loewe will be showcased at the international technology trade show IFA, in Berlin. We’re getting ready by making a new campaign with Studio Small, photographer Jake Curtis, set designer Hana Al-Sayed and videographer Ian Allardyce that will truly demonstrate the quality of the OLED screens.
As it is the intensity of the black that gives OLED screens their incredible contrast and definition, Bodo has devised a campaign that is all about highlights, reflection, shadow and texture. Referencing still life paintings, the images feature nostalgic florals, iridescent feathers, crystal objects and vibrant fruit. The photoshoot took place at the Aslan in East London, a unique Georgian home built in 1742.
We look forward to sharing the final campaign in September. Until then, enjoy a glimpse behind the set!