Minimalist Art meets Technology Design at Neue Werkstätten

Minimalist Art meets Technology Design at Neue Werkstätten

Last week Neue Werkstätten in Munich showcased our work for Loewe with an exclusive evening event, in collaboration with AD Germany and Sammlung Goetz .

 Neue Werkstätten are an interior design studio that develop exclusively individual spaces. Their showroom at Promenadeplatz regularly hosts exhibitions that illustrate the most contemporary international trends in interior design and furniture.

The event displayed our latest Loewe technology collections, including the bild 9, klang 9 and bild 5. A design talk by Bodo Sperlein and AD Germany's Editor in Chief, Oliver Jahn was organised together with the director of Sammlung Goetz, Dr. Cornelia Gockel, Neue Werkstätten's Marina Woschni and CEO of Loewe, Mark Hüsges.

Sammlung Goetz is an internationally significant collection of contemporary art with more than 5,000 works from almost all artistic genres. Our Loewe televisions screened the exceptional work of the artist Gerwald Rockenschaub, who is currently exhibiting at Sammlung Goetz. Through Rockenschaub’s minimalist pieces, he seeks a crossover between art, design, media and the everyday. This idea came to life in the geometric motion work he produced for our designs at Neue Werkstätten.