Art. Technology. Music: The Loewe Raum 2016

Art. Technology. Music: The Loewe Raum 2016

As Creative Director, Bodo orchestrated the Loewe Raum, an event and pop-up store that showcased his revamp of the brand. The ten day event was held in the heart of Berlin, in a listed building on the historical Unter den Linden, transformed with the help of production designers at Prop House.

‘A company as progressive as Loewe and one that looks back over its long history deserves an extraordinary setting away from the trade fair centre’ - Mark Husges, Executive Loewe Partner.

Bodo curated the space with an eclectic mix of designs featured alongside his Loewe televisions: furniture by Classicon and Modern XX, lighting by Bocci, textiles by Nya Nordiska and wallpaper by Rasch. The walls were adorned with abstract collages by artist Michael Wall and selected works from Thomas Fischer Gallery.

 

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The Raum also played host to two exclusive evening events in collaboration with Architectural DigestBlau magazine and Andreas Murkudis, with live performances from Me and My Drummer and DJ sets until the early hours. Coinciding with IFA Berlin, the event was a synthesis of a creative gallery showroom and domestic setting that acknowledged Loewe’s prestigious past and boldly announced their exciting future.

With special thanks to: Prop House, Press Factory, Nya Nordiska, Andreas Murkudis, Classicon, Michael Wall, Thomas Fischer Gallery, Blau Magazin, Architectural Digest, Little Joy Berlin, Sarah Bernauer, Michael Donath, Katie Phillips, KPM, Bocci, Anna Urbauer, Anna Jill Lipertz Gallery, Me and My Drummer, Urban Industrial, Modern XX, Alpina, Joka, Mapei, Kaldewei, Rasch, Sofa Company, Dibbern, KPM, Lladro