For the second year Bodo curated Loewe's stand at the IFA trade fair in partnership with Cul de Sac.
Building upon the success of 2016 we launched the bild X concept, consolidating Loewe's status as a company at the leading edge of the technology market.
The stand was designed to reflect Loewe's innovative approach to home technologies, situating the television as a piece of art or sculpture that helps to define the atmosphere of an interior.
Photography: Michael Donath
