Loewe: IFA 2017

Loewe: IFA 2017

From 2016 to 2018 Bodo held the position of Creative Director, reinvigorating the brand through innovative product collections, as well as advertising campaigns, brochures, new brand language, concepts for trade fairs and events.

For the second year Bodo curated Loewe's stand at the IFA trade fair in partnership with Cul de Sac.

Building upon the success of 2016 we launched the bild X concept, consolidating Loewe's status as a company at the leading edge of the technology market.

The stand was designed to reflect Loewe's innovative approach to home technologies, situating the television as a piece of art or sculpture that helps to define the atmosphere of an interior. 

Photography: Michael Donath


Loewe Technologies IFA 2018 Stand Art & Brand Direction


Loewe Technologies IFA 2018 Stand Art & Brand Direction Klang 9 Speakers


Loewe Bild x OLED Television at IFA 2018 Product Design and Brand Direction by Bodo Sperlein