Loewe Television Showcase LUV Store Hamburg

Loewe: Hamburg Event

From 2016 to 2018 Bodo held the position of Creative Director, reinvigorating the brand through innovative product collections, as well as advertising campaigns, brochures, new brand language, concepts for trade fairs and events.

During the Winter of 2017 we initiated an event at LUV Interior Store in Hamburg, presenting our latest designs for Loewe within an immersive installation.

The Loewe event space was curated alongside set designer Lisa Jahovic, situating our Loewe designs within a habitat of abstract opulence: painterly tableaus, curiosity objects and motifs of antique apothecary.

The three-storey building was renovated with the rich tones of Little Greene paint, fabric by Kvadrat, and foliage hung from the doorways.

The juxtaposition of the cutting-edge technology and surrounding still-life emphasised the quality of the OLED screens, which displayed OLED campaign material by Jake Curtis and Hana Al-sayed, performance art by Caroline Devauld and Kvadrat ‘Emanicipath’ for Zeitguised.

Photogrpahy: Tom Baker

Art Direction: Lisa Jahovic

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Responsible for the world’s first electronic film transmission in 1931, Loewe is an iconic name in home entertainment technologies with an eminent history. Bodo’s direction succeeded in reasserting Loewe’s position at the leading edge of contemporary technology design.

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During the Winter of 2017 we initiated an event at LUV Interior Store in Hamburg, presenting our latest designs for Loewe within an immersive installation.

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Loewe Design Showcase LUV Store Hamburg

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The event culminated in a private view for design enthusiasts and a press talk from Bodo and Dr. Roland Raithel - Public Relations Director at Loewe - who discussed the future of television and OLED technology.

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Loewe bild 5, Design Showcase LUV Store Hamburg

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Loewe klang 9, Design Showcase LUV Store Hamburg

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Loewe bild 9, Design Showcase LUV Store Hamburg