During the Winter of 2017 we initiated an event at LUV Interior Store in Hamburg, presenting our latest designs for Loewe within an immersive installation.
The Loewe event space was curated alongside set designer Lisa Jahovic, situating our Loewe designs within a habitat of abstract opulence: painterly tableaus, curiosity objects and motifs of antique apothecary.
The three-storey building was renovated with the rich tones of Little Greene paint, fabric by Kvadrat, and foliage hung from the doorways.
The juxtaposition of the cutting-edge technology and surrounding still-life emphasised the quality of the OLED screens, which displayed OLED campaign material by Jake Curtis and Hana Al-sayed, performance art by Caroline Devauld and Kvadrat ‘Emanicipath’ for Zeitguised.
Photogrpahy: Tom Baker
Art Direction: Lisa Jahovic