The bild x is a statement. Pairing cutting-edge technology with seamless aesthetics, we are carving a path towards the future of television and illustrating our innovative approach to product design.
Here we reveal some of the inspiration, challenges and ideas that formed the journey of the bild x.
Using LG’s OLED technology - the most advanced and flexible screen to date - the bild x demanded an equally innovative approach, an aesthetically progressive design.
The concept was to bring increased materiality to technology, redefining the television as both a sculptural centrepiece and highly functional product.