A Design Story: the bild x
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Steering away from the plastics widely used in home technology, we sought to increase the material palette, choosing anodised metal, marble and textiles to reflect the synthesis of the artistic and the domestic.
The greatest challenge was to create a harmony between these industrial materials and the OLED panel, without the weight of metal and marble overwhelming the impossibly thin, 4mm-thick screen.
It was imperative that the frame did not dominate the design, allowing the screen to retain its unique and paradoxical power: that its understated form, its very thinness, is what makes it stand out most.
Images:
LÁZLÓ MOHOLY-NAGY, COMPOSITION
LÁZLÓ MOHOLY-NAGY, ARCHITECTURE (ECCENTRIC CONSTRUCTION)
EL LISSITZKY, COVER OF WENDINGEN MAGAZINE VOL.4: NO.11
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