The bild x is a statement. Pairing cutting-edge technology with seamless aesthetics, we are carving a path towards the future of television and illustrating our innovative approach to product design.
Here we reveal some of the inspiration, challenges and ideas that formed the journey of the bild x.
Using LG’s OLED technology - the most advanced and flexible screen to date - the bild x demanded an equally innovative approach, an aesthetically progressive design.
The concept was to bring increased materiality to technology, redefining the television as both a sculptural centrepiece and highly functional product.
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Steering away from the plastics widely used in home technology, we sought to increase the material palette, choosing anodised metal, marble and textiles to reflect the synthesis of the artistic and the domestic.
The greatest challenge was to create a harmony between these industrial materials and the OLED panel, without the weight of metal and marble overwhelming the impossibly thin, 4mm-thick screen.
It was imperative that the frame did not dominate the design, allowing the screen to retain its unique and paradoxical power: that its understated form, its very thinness, is what makes it stand out most.
Images:
LÁZLÓ MOHOLY-NAGY, COMPOSITION
LÁZLÓ MOHOLY-NAGY, ARCHITECTURE (ECCENTRIC CONSTRUCTION)
EL LISSITZKY, COVER OF WENDINGEN MAGAZINE VOL.4: NO.11
The greatest challenge was to create a harmony between these industrial materials and the OLED panel, without the weight of metal and marble overwhelming the impossibly thin, 4mm-thick screen.
It was imperative that the frame did not dominate the design, allowing the screen to retain its unique and paradoxical power: that its understated form, its very thinness, is what makes it stand out most.
Images:
LÁZLÓ MOHOLY-NAGY, COMPOSITION
LÁZLÓ MOHOLY-NAGY, ARCHITECTURE (ECCENTRIC CONSTRUCTION)
EL LISSITZKY, COVER OF WENDINGEN MAGAZINE VOL.4: NO.11
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