Loewe: Raum Digital
As part of our comprehensive portfolio for Loewe we worked with Studio Small to create Raum, an online cultural presence for the brand.
Loewe aimed to re-engage with a younger luxury market. As part of this, running along the Raum Events, the Raum platform gave Loewe a place to host content and create conversations. We believe it's fundamental for a brand to speak to its audience and build an affinity with key customers. The online presence created a new touchpoint that fulfilled this, steering the brand away from predominantly masculine technology competitors and into a more culturally driven home entertainment company.
The Loewe Raum portal exemplifies our all-encompassing approach to the Loewe brand; alongside rejuvenating the product portfolio, we were tasked with aligning the brand with a new customer base.
The Raum provided a way to ally with tastemakers and cultural institutions whilst giving an insight into Loewe 'behind the scenes'.