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Loewe: IFA 2017

From 2016 to 2018 Bodo held the position of Creative Director, reinvigorating the brand through innovative product collections, as well as advertising campaigns, brochures, new brand language, concepts for trade fairs and events.

For the second year Bodo curated Loewe's stand at the IFA trade fair in partnership with Cul de Sac.

Building upon the success of 2016 we launched the bild X concept, consolidating Loewe's status as a company at the leading edge of the technology market.

The stand was designed to reflect Loewe's innovative approach to home technologies, situating the television as a piece of art or sculpture that helps to define the atmosphere of an interior. 

Photography: Michael Donath

Loewe IFA 2018 Art & Brand Direction
Loewe IFA 2018 Art & Brand Direction