Loewe: Wohnlich Campaign
Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.
Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.
Shot on location in Girona, the campaign encapsulates the design intent behind the bild 5, bringing a warm, human-centred approach which is often missing in conventional home entertainment marketing.
Photographer: Michael Donath
Stylist: Laura Fulmine
Videographer: Undercreatives
To launch the bild 5, the ‘Wohnlich’ campaign, shot at Alemanys 5 in Girona, Spain differentiated the bild 5 from Loewe's TV offering and softened the visual language of the German brand. Providing art direction alongside Studio Small, we directed the campaign to align with a warm, minimal aesthetic.
