Loewe: Wohnlich Campaign
Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.
Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.
Shot on location in Girona, the campaign encapsulates the design intent behind the bild 5, bringing a warm, human-centred approach which is often missing in conventional home entertainment marketing.
Photographer: Michael Donath
Stylist: Laura Fulmine
Videographer: Undercreatives