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Loewe: Wohnlich Campaign

Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.

Reflecting Bodo’s vision as Creative Director, the bild 5 product and campaign was implemented to soften the ultra-masculine aesthetic usually associated with technology and gain a more unisex appeal.

Shot on location in Girona, the campaign encapsulates the design intent behind the bild 5, bringing a warm, human-centred approach which is often missing in conventional home entertainment marketing. 

Photographer: Michael Donath 

Stylist: Laura Fulmine

Videographer: Undercreatives

To launch the bild 5, the ‘Wohnlich’ campaign, shot at Alemanys 5 in Girona, Spain differentiated the bild 5 from Loewe's TV offering and softened the visual language of the German brand. Providing art direction alongside Studio Small, we directed the campaign to align with a warm, minimal aesthetic.

Loewe bild 5 OLED Television Product Design and Art Direction Bodo Sperlein