Loewe: bild 4 Campaign

Our longstanding work for Loewe, continued with the Art Direction of the bild 4 campaign. A mid-range product in Loewe's portfolio, the concept for the campaign reflected this whilst highlighting the quality technology Loewe stand for. 

Creating a playful tone for the campaign, we introduced the Stylist and Art Director Lisa Jahovic and Photographer Thomas Baker to realise the campaign. Experimenting with form, texture and colour, the bild 4 campaign delivered a range of striking visuals. 

Photographer: Thomas Baker

Styling and Art Direction: Lisa Jahovic

Loewe Technologies bild 4 Campaign Art Direction by Bodo Sperlein