Bodo’s aim with his collection was to introduce functionality to a company that made purely ornamental pieces. Retaining the decorative quality and highlighting the intricate skill involved in making poetically detailed pieces, Bodo created a collection that significantly broadened Lladró’s product range.
The partnership also encompassed Bodo’s art direction for the marketing of the collections, including creating catalogues and directing the launch at Maison et Objet Paris in 2006. The project incited the interest of a new audience without ostracising Lladró’s existing clientele.