Introducing a new brand direction for Loewe, Bodo designed an innovative space at IFA in collaboration with creative agency Cul de Sac.
Bodo wanted to move away from technology’s clinical, masculine aesthetic and cultivate a more approachable, unisex appeal. Fabrics were used to soften the interior and a rhythmic curve of warm wooden panels encircled the stand.
‘The future of Home Entertainment is about interior design.’ - Bodo Sperlein Creative Director for Loewe
