The Future of Home Entertainment Unveiled at IFA

The Future of Home Entertainment Unveiled at IFA

Introducing a new brand direction for Loewe, Bodo designed an innovative space at IFA in collaboration with creative agency Cul de Sac.


Bodo wanted to move away from technology’s clinical, masculine aesthetic and cultivate a more approachable, unisex appeal. Fabrics were used to soften the interior and a rhythmic curve of warm wooden panels encircled the stand.

‘The future of Home Entertainment is about interior design.’ - Bodo Sperlein Creative Director for Loewe

As Europe’s leading technology exhibition, IFA was the ideal opportunity to exhibit the bild 9 and unveil Bodo’s creative vision for Loewe. The bild 9 is the first collection by Bodo for Loewe and acts as a statement of the company’s fresh, design-led direction, uniting elegance with intelligence in a perfect synergy of design and technology.

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