That ‘Welcome Home’ Feeling: Loewe bild 5
21 March 2018
Introducing the Loewe bild 5 by Bodo Sperlein, a blend of futuristic OLED technology and warm minimalist aesthetics.
Through Bodo’s work as Creative Director, we aim to unite Loewe’s history with contemporary designs, offering an alternative perspective on home technologies and reaching a new audience.
The bild 5 draws upon the honest and timeless qualities of wood, giving more importance to the television as an art object. It also encapsulates one of Bodo's key concepts: to design objects that look good even when not in use.