POP! : Behind the Set of our New Loewe Campaign

POP! : Behind the Set of our New Loewe Campaign

We are soon to launch a new product for Loewe! We can’t reveal it yet, but we can give you a peek behind the set of the campaign photoshoot.

Alongside product design, our studio also supplies clients with creative direction, marketing guidance and promotional strategies that work with the products to reach new audiences and enhance the brand image.

The theme for our latest campaign was ‘POP’, with playful and dynamic compositions in a palette of bright, candy colours. We wanted to disrupt the ultra-sleek, masculine aesthetic that surrounds technology products and introduce an ambience of fun, using colour and movement to contrast our Loewe products.

In collaboration with Studio Small, the shoot took place at Lock Studios in East London and involved an experienced team: set designer Lisa Jahovic and photographer Tom Baker.

 Their ability to energise and capture a set made the day a real success. Jahovic’s work has previously been published in British GQ, The Gentleman's Journal, The Gourmand and Elle.

Baker is known for his still life interior photography, working with clients such as the Saatchi Gallery, John Lewis, Boots and Notonthehighstreet.