Loewe bild 9: Concept to Launch

Loewe bild 9: Concept to Launch







the 'Portal' Outdoor furniture and lighting collection is a testament to the fusion of style and durability. Each piece, including a side table, coffee table, stool, and chair, is meticulously created to withstand the elements while elevating the aesthetic of your outdoor space. The materials, ranging from durable powder-coated stainless steel to waterproof fabrics and stone-like surfaces, ensure longevity and resilience in any environment.


Bodo's signature design language is evident throughout, characterized by a harmonious blend of simplicity and sculptural elegance. The recurring S-shape silhouette and organic forms of each piece radiate timeless sophistication, making a captivating statement in any outdoor setting.


An innovative aspect of the collection lies in its versatility. The side table, for instance, can effortlessly transform into a stool with the addition of a seating pad.


These modular lights, whether hung, standing, or used as flat discs, offer flexibility to tailor the outdoor space according to your exact specifications, reflecting your unique style and personality. The versatile flat disk lighting in the 'Portal' collection serves not only as a source of ambient light but also doubles as a practical platform for showcasing your drinks and food during al fresco dining evenings. This innovative feature enhances the functionality of the lighting elements, providing a dual-purpose solution that seamlessly integrates illumination and practicality.



Stage I

The bild 9 was originally designed with a rear leg completing the frame, a discrete method of cable management. 

Stage II

We explored the option of incorporating audio into frame of the bild 9 range by experimenting with perforation details. After much deliberation, it was decided not to use this in the final design. 

Stage III

Working with the Loewe team in Kronach, developments in the production of the frame allowed us to push the design further, removing the rear section. This created a product with a lighter, more elegant appearance.


Key to the design was to solve the common issue of cable management, whilst keeping the clean aesthetics.

The design was refined through many iterations, realised by the Loewe workshop. In the final design the cables run inside the frame so that they don’t distract from the sculptural quality of television.


A preview of the bild 9 was revealed during IFA Berlin 2016, coinciding with the exclusive Loewe Raum event. This was an important opportunity to showcase Bodo’s designs, illustrating the future direction of Loewe.


In collaboration with Studio Small, the bild 9 campaign photoshoot took place here in London. We worked with photographer Jake Curtis and set designer Hana Al Sayed, both of whom have a prestigious list of clientele, including the Telegraph Luxury, Aston Martin and Gucci to name but a few.