Loewe bild 9: Concept to Launch
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Development
Stage I
The bild 9 was originally designed with a rear leg completing the frame, a discrete method of cable management.
Stage II
We explored the option of incorporating audio into frame of the bild 9 range by experimenting with perforation details. After much deliberation, it was decided not to use this in the final design.
Stage III
Working with the Loewe team in Kronach, developments in the production of the frame allowed us to push the design further, removing the rear section. This created a product with a lighter, more elegant appearance.
Modelling
Key to the design was to solve the common issue of cable management, whilst keeping the clean aesthetics.
The design was refined through many iterations, realised by the Loewe workshop. In the final design the cables run inside the frame so that they don’t distract from the sculptural quality of television.
Showcase
A preview of the bild 9 was revealed during IFA Berlin 2016, coinciding with the exclusive Loewe Raum event. This was an important opportunity to showcase Bodo’s designs, illustrating the future direction of Loewe.
Photoshoot
In collaboration with Studio Small, the bild 9 campaign photoshoot took place here in London. We worked with photographer Jake Curtis and set designer Hana Al Sayed, both of whom have a prestigious list of clientele, including the Telegraph Luxury, Aston Martin and Gucci to name but a few.
